CUCKOO Malaysia

Digital Arm for CUCKOO Malaysia Team

One of Asia’s biggest home appliances provider hired Flow Digital developers to improve User Experience that drove 3x more website traffic.

SUMMARY

CUCKOO needed to improve their website User Experience and scale their company faster without relying on external capital.

CUCKOO experienced early success by driving targeted traffic and leads for their clients. However, their manual process for media buying limited their ability to take on additional clients. To scale their organisation at a fast rate, CUCKOO knew they needed to automate their process.

Building automation functionality required hiring developers. Flow Digital’s team of experienced developers revamped and upgraded CUCKOO’s web pages to strengthen the presence of the brand, while also managing their monthly web maintenance services.

By flexibly engaging with Flow Digital, CUCKOO achieved rapid growth while continuing to bootstrap the company.

CHALLENGES

As a global home appliance brand, CUCKOO Malaysia wanted to further push its online presence by upgrading their web pages. The main focus was to bridge the gap between CUCKOO and their customers and to enhance their customers’ journey for a better purchasing experience.

The fast-paced company had numerous product launches a year, making it difficult for their in-house designers to cope with the increasing demand in productivity. The organisation did not have a dedicated development team, while their previous agency charged exorbitant fees with limited hours of work.

 

OUR APPROACH

To resolve the challenges, our team redesigned CUCKOO’s website from scratch as well as their web pages for various product launches. Each new product page is launched concurrently with their official offline launches to be cohesive with their marketing campaigns. Our team worked closely with their brand and design team to stay consistent with their brand personality and tone.

Additionally, we improved their website security and updated their CMS plugins. We also managed their monthly maintenance services without limitation on hours. Overall, we worked very much like an outsourced web administrator, but at a much more affordable rate.

THE RESULT

With the new website, we paved a clearer path for Cuckoo’s marketing goals and smoothened their work processes.

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