CUCKOO

Automate and Improve Process Increase Traffic 3x

One of the biggest home appliances provider hire Flow Digital’s developer to improve user experience that drives 3x more of website traffic.

SUMMARY

Cuckoo needed to improve their website user experience and scale their company faster without relying on external capital.

Cuckoo experienced early success by driving targeted traffic and leads for their clients. However, their manual process for media buying limited their ability to take on additional clients. To scale, Cuckoo knew they needed to automate their process.

Building automation functionality would require hiring developers. The team at Flow Digital revamped and upgraded Cuckoo’s web pages to strengthen the presence of the brand. We also manage their monthly web maintenance services.

By flexibly engaging with Flow Digital, Cuckoo achieved rapid growth while continuing to bootstrap the company.

CHALLENGES

As a global home appliance brand, Cuckoo Malaysia wanted to further push their online presence by upgrading their web pages. The main focus was to bridge the gap between Cuckoo and their customers, and to make their customers’ buying journey a better experience.

The fast-paced company had numerous product launches a year, leading to their in-house designers being unable to cope. Cuckoo also did not have in-house developers. Their previous agencies’ costs were exorbitant and the hours were limited.

OUR ROLE

Web Development

UX UI Designer

Full Stack Developer

Our Approach

Resolving the challenges, we redesigned Cuckoo’s website as well as their web pages for various product launches. Every new product page is launched at the exact same time as their official offline launches to comprehensively complete their marketing campaigns. Our team worked closely with their brand and design team to stay consistent to their brand personality and tone.

On top of that, we improved the security of their website and updated their CMS plugins. We also managed their monthly maintenance services without limitation on hours. We worked very much like an outsourced web administrator but at a more affordable rate.

THE RESULT

With the new website, we paved a clearer path for Cuckoo’s marketing goals and smoothened their work processes.

70%

Increase in averagely monthly
traffic to the website

40%

Increase in search engine rankings

90%

Increase in website loading speed

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