Wonderlab

Website Revamps with UI/UX Increased Online Presence by 10x

Flow Digital came out with an extensive digital strategy to achieve Wonderlab’s goals to greatly improve their online presence.

SUMMARY

Wonderlab needed to revamp their website by establishing a better user interface to smoothen the user experience process and increase their presence online.

As a new skincare brand in the market, Wonderlab looked to us to build up their an online presence in Malaysia. After having studied the brand and communicated with Wonderlab on the brand direction, we decided to revamp their website to improve the website’s user interface and user experience.

We built a catalogue website from scratch using WordPress and suggested an extensive digital strategy to help increase the presence of their brand through social media and most importantly, search engine rankings.

By working closely with Wonderlab, we came out with different visual designs and strategies for SEO, resulting in successfully multiplying their website traffic by 10x with the tracking of Google Analytics.

CHALLENGES

Entering this competitive market, Wonderlab needed to build a brand strategy that would lead to long term success. They wanted to reach out and interact with prospects and potential customers which would eventually convert into sales.

However, being a new skincare brand, WonderLab had zero online presence to their name and no in-house digital team and developers. They were also short on designers who could work on their web projects.

OUR ROLE

Web Developer

UX UI Designer

SEO Marketer

Content Writer

Our Approach

The Flow Digital team prepared an extensive digital strategy to help Wonderlab penetrate the skincare and beauty industry. This strategy included web page design, visual design, WordPress development and SEO services.

The Process:

Understanding the Brand Direction and Target Audience: Working closely with the WonderLab team, we started by mapping out the brand direction. Through market surveys and user interviews, we were able to grasp the behaviours of the company’s target audience and market.
Establishing UI Guide: Ensuring a cohesive product design and user experience, we established a UI guide that is consistent with the company’s brand identity for all design elements and interactions, including font, colour scheme, brand tone, etc.
Creating the Website: Starting from the mock-up to the live website, we designed the homepage, brand page and product pages to ensure Wonderlab’s marketing and communication goals are conveyed effectively.
Setting Up a Testimonial Section: To increase the credibility of the up-and-coming brand, we set up a testimonial section on the website to share Instagram and word-of-mouth comments and reviews from satisfied customers.
Installing Google Analytics: Once the website went live, we also installed Google Analytics for analytics and SEO purposes.
Carrying Out a Website Audit: With a website audit, we proposed keywords (longtail and shortail) and optimized the website’s content to improve performance. At this stage, we also utilized a content strategy by continuously publishing relevant beauty and skincare articles for WonderLab.
Managing Web Maintenance Services: At a fixed monthly rate, we maintained and managed the content of the website, which helped WonderLab save costs without having to hire an in-house developer.
Value Added Services: We also helped WonderLab maintain their web security, optimise their website speed and conduct SEO services to increase their rank on Google.

THE RESULT

Flow Digital became the dedicated digital team that Wonderlab needed, providing them resources for design, development and marketing. We managed to drive an online presence for the brand with our comprehensive strategy and execution. Wonderlab has seen effective results in terms of traffic to their website as well as in sales. Without hiring a full time team, they managed to keep their costs low as well.

WONDERLAB