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Email marketing is a crucial piece of all email service provider (ESP) strategies. The reason why we provide email marketing campaigns is because email marketing drives results, increases agency margin, and allows us and our clients to earn recurring revenue. Email marketing is an investment, but once it’s done properly it’ll pay off exponentially each month.
After we build an appropriate email marketing strategy using the approach outlined below, our clients can then feel free to choose a service from our selection of email marketing services.
Flow Digital can work alongside your existing email service provider (ESP) to set up email marketing campaigns on your behalf to ensure they are in line with your vision and business goals.
We can integrate Google Analytics to help track important metrics and monitor campaign performance for analysis purposes to optimize your performance marketing strategy.
We can integrate different applications such as E-Commerce platforms like WordPress and Shopify. By integrating different apps, you can increase your efficiency and lighten your workload
Our email automation service can include anything from greeting emails, proposal emails, and thank you email. Sending automated email responses can also help boost customer engagement from users. Automated follow up email services can help email marketing campaigns stay consistent and generate higher profits for your business.
We offer email template management so you don’t have to worry about updates or changes; we’ll take care of this for you so all you need to do is review the email templates. We have email templates available for most email services which will save you time and money on designing email newsletters.
We can segment your emails neatly based on a number of factors including location, interest and purchase history and set up email campaigns for all the different categories of audience. We can also apply behavioral targeting for email software like Mailchimp
We do recommend it because it allows you to create email newsletters that are sent automatically when a customer subscribes. This ensures that customers have easy access to the latest information about your company but also gives them the ability to opt-out of receiving these emails if they choose so. Automated email campaigns and email newsletters work best for companies who need regular contact with their customers, such as sales and support staff.
This process is extremely important as it helps us and our clients understand their business. Where could they grow? What are the goals of email marketing for them? With this understanding in mind, we are able to guide our client towards better growth through email marketing and set specific and achievable goals together with them!
Next, in order to make sure a company’s marketing campaign is the most effective possible, we will help our client’s identify a list of email campaigns to send out based on our client’s company goals and their customer demographic.
Finally, we will then work together with our client’s to plan out appropriate content to send to our target audience. For example, A carpet cleaning company may choose to send newsletters with content on the importance of regular carpet cleanings while a clothing retailer might be better served by sending promotions and promotional campaigns instead.
Our email newsletter design team are experts in the latest email technologies so if you are looking for an email template design or require technical email support, get in touch!
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