Industry
Florist
Services
Custom Development
Turnaround Time
3 months
About The Project
Pure Seed, established in 1999, is a renowned online florist in Malaysia. They specialise in crafting exquisite floral arrangements fitting for all occasions from clients all over Klang Valley. Their commitment to artistic excellence and customer satisfaction is well-known, which fuelled their drive to improve their business processes by searching out Flow Digital for assistance.
Pure Seed faced significant challenges in their order fulfillment flow, which included using paper-based order assignments for florists and delivery drivers. Additionally, they struggled with manually updating delivery tracking statuses for customers.
These manual processes were time-consuming, prone to errors and hindered the efficiency of their operations.
To solve their problems, Pure Seed reached out to Flow Digital to help provide a custom solution.
Client Problems
Manual Labour
Pure Seed’s paper-based fulfilment process was time-consuming and had the constant risk of human-error.
Delivery Notice
Staff had to manually update the delivery status of customers’ orders on their platform, consuming time and resources.
The Challenge
Customised System
Understanding the nature of Pure Seed’s business and their work-flow was key to ensuring the custom fulfilment system met all the requirements needed between their florists and delivery drivers.
Time Consuming
Creating a custom system that met all the client’s needs required a large amount of time, from understanding the complexities of their business flow to the debugging process.
Our Approach
1. Understanding Requirements
Flow Digital’s consultants engaged with Pure Seed’s staff to gain a comprehensive understanding of their requirements. This involved in-depth discussions to identify bottlenecks in the fulfilment process and the expectations and features to include in the new system.
2. Prototype Development
Flow Digital’s programmers got to work creating a prototype system based on the workflow and requirements agreed on. This prototype served as a foundation for further development.
3. Testing and Feedback
Throughout the process, our team liased with the Pure Seed team to receive feedback and make the required adjustments. We also involved the florists and drivers (end users) in the testing and feedback phases to ensure the system could fulfill their needs.
4. Deployment
After continuous testing and refinement, the custom Florist and Driver Management System was launched, which helped to streamline Pure Seed’s delivery fulfilment operations.
The Result
- Streamlined Processes: The new system drastically sped up the fulfillment and delivery department’s operations, reducing manual intervention and the chances of errors.
- Customer Notification: The new system included a delivery status notification feature that kept customers informed of their orders in real-time, increasing customer satisfaction and inquiries.
- Efficient Assignment: The new automated system allowed florists and delivery drivers to efficiently process new orders with the new system.
- Order Tracking: An integrated tracking log provided valuable insights into the order fulfilment process and allowed for proactive problem-solving.
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